impact of business objectives and the time horizon of performance evaluation on pricing behavior

  • 81 Pages
  • 0.71 MB
  • English
Marketing Science Institute , Cambridge, MA
Pricing, Executives -- Rating of, Marketing res
StatementSev K. Keil, David Reibstein, and Dick R. Wittink
SeriesWorking paper series -- no. 01-118, Report (Marketing Science Institute) -- no. 01-118
ContributionsReibstein, David, Wittink, Dick R
The Physical Object
Paginationp. [67]-81 ;
ID Numbers
Open LibraryOL18129766M