impact of business objectives and the time horizon of performance evaluation on pricing behavior

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by
Marketing Science Institute , Cambridge, MA
Pricing, Executives -- Rating of, Marketing res
StatementSev K. Keil, David Reibstein, and Dick R. Wittink
SeriesWorking paper series -- no. 01-118, Report (Marketing Science Institute) -- no. 01-118
ContributionsReibstein, David, Wittink, Dick R
The Physical Object
Paginationp. [67]-81 ;
ID Numbers
Open LibraryOL18129766M